Walmart Divests Plus-Size Clothing Brand Eloquii, Continuing Its Trend of Selling Digital Brands in 2023

Walmart Divests Plus-Size Clothing Brand Eloquii, Continuing Its Trend of Selling Digital Brands in 2023

April 27, 2023 : Walmart has sold the online apparel brand Eloquii to FullBeauty Brands as the retailer continues to divest direct-to-consumer brands. The move marks Walmart’s third sale of a direct-to-consumer brand this year, following the sales of Bonobos to WHP Global and Express and Moosejaw to Dick’s Sporting Goods. Walmart bought Eloquii in 2018 for an undisclosed sum and sought to build its online assortment with higher-margin apparel and home merchandise. FullBeauty Brands is buying Eloquii for an undisclosed sum and retaining its co-founder and brand leader, Julie Carnevale.