Target Introduces Curbside-Returns Service Allowing Customers to Return Items Without Exiting Their Vehicles

April 27, 2023 : Target has introduced curbside-returns service at almost a quarter of its stores nationwide and aims to extend it to all by the end of summer. The service, which forms part of the company’s Drive Up offering, is designed to attract and retain customers amid concerns that sales will slow in the wake of the pandemic. Target anticipates comparable sales range from a low single-digit decline to a low single-digit increase in fiscal 2023. The company hopes the new curbside-returns service will boost customer loyalty and help to counteract any potential sales slowdown. Drive Up sales grew by more than 70% in the fiscal year ending in January 2022, after a more than 600% increase in the previous fiscal year. Target introduced Drive Up in Minneapolis in 2017, expanded it across the US in 2019 and added groceries, wine and beer. The curbside-returns service is also available at Walmart and Dick’s Sporting Goods, while Kohl’s recently abandoned curbside pickup in favour of a self-pickup service inside stores.