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September 7, 2023 : The global point of purchase (POP) packaging market is projected to reach US$26.3 billion by 2030, growing at a CAGR of 7.3% from 2022 to 2030. This growth is driven by the increasing demand for innovative and eye-catching packaging that can help retailers attract and retain customers.
POP packaging is used to promote products at the point of sale and can be a powerful tool for increasing sales. Innovative POP packaging can help to:
There has been a growing trend towards using sustainable POP packaging in recent years. This is due to the increasing awareness of the environmental impact of packaging and the demand for more eco-friendly products. Sustainable POP packaging can be made from recycled materials or designed to be easily recyclable.
The growth of the e-commerce industry is also contributing to the growth of the POP packaging market. E-commerce retailers must use POP packaging to create a positive unboxing experience for their customers.
POP packaging can be used to:
The global POP packaging market is segmented by material, application, and region. The paper segment is projected to grow at the highest CAGR during the forecast period due to the increasing demand for sustainable packaging. The food and beverage and personal care industries are the major end-users of POP packaging.
The Asia-Pacific region is the largest market for POP packaging, and it is expected to grow rapidly in the coming years. This growth is driven by the growing middle class in the region and the increasing demand for innovative and sustainable packaging.
In conclusion, the global POP packaging market is forecast to grow significantly in the coming years. This growth is driven by the increasing demand for innovative and sustainable packaging, the growth of the e-commerce industry, and the rising disposable incomes in emerging markets.
