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April 12, 2023: Sainsbury’s has launched a new pricing-saving loyalty initiative called ‘Nectar Prices’, which promises to provide large savings to all 18 million Nectar customers across a wide range of products. Customers shopping in Sainsbury’s supermarkets or online can initially avail discounts on over 300 items spanning household products, pet food, and candy, with Nectar Prices, when using the Nectar app or card at checkout. The discounts will expand into more categories, with some half-price items.
The move puts Sainsbury’s in a direct battle with Tesco’s Clubcard discounts, which recently switched focus from its loyalty card. Sainsbury’s highlighted some products discounted under the new scheme, including Nescafé Gold Blend coffee 200g, Ariel All-in-1 pods washing liquid capsules original (39 washes), 24 x 330ml Coke Zero, and Oral-B Pro 3 3500 Cross Action Black & Travel Case. The retailer stated that it would be the only one to offer lower prices for every loyal customer through Nectar Prices and extra personalized discounts with Your Nectar Prices.
Sainsbury’s CEO, Simon Roberts, said the company would keep refreshing Nectar Prices and increasing the variety of products. In December 2022, Nectar issued its one trillionth point, and nearly $275 million was issued last year. Customers can spend these on food shopping, save them, or exchange them for rewards across Nectar partners. Customers can still collect Nectar points with over 350 retailers, including eBay, Esso, and Argos.
Loyalty cards have become a key battleground for retailers as they try to win market share amid soaring inflation, which has seen a marked shift toward discounters, including Aldi and Lidl. Asda introduced a new loyalty scheme for all its UK stores and online last summer, while Lidl launched an app-based scheme in 2020 and updated it last year so shoppers had to spend to a higher threshold to get the maximum level of discounts.
