Gearfire | Offering Award-winning Technology Solutions | JW Shultz

JW Shultz

Chief Executive Officer

If your firearms business is in the market for turnkey solutions to help save time, cut down on paperwork and reduce overall cost, Gearfire may just be what you are looking for. Just take it from Matt over at The Heritage Guild. With over 20 years in the outdoor sporting business, Matt is very knowledgeable of the changes within our industry and daily obstacles that retail stores may experience. “The love of firearms and retail drove the founding members of The Heritage Guild to develop three stores that are located in New Jersey and Pennsylvania.”

The Heritage Guild doesn’t just specialize in shooting sports but archery as well. By offering a large selection of products, experiences, and training, they cater to many different skills sets in both shooting sports and archery. “We offer a complete firearms and archery experience for the novice through the most experienced. We have a wide selection of product from the most common items to the most desirable collector items. We offer an indoor firearms range and outdoor archery range.”

With three brick and mortar locations across two different states, after a few years in, The Heritage Guild team knew they were going to need all the support they could get to successfully run their business. They were outgrowing their current software, and they were outgrowing it quickly. After experiencing many roadblocks and not quite reaching the consumer base they were looking to reach with other platforms, they decided to look for a better option. “We wanted to find something that worked better with the three stores to be a little more accurate, a little more consistent and have better background support.”

Through their own industry research and referrals from others, they decided Gearfire sounded like a good fit for what their current business needs were. The Heritage Guild began by setting up a Gearfire eCommerce website to help reach a broader customer base and offer them a larger selection of products.

“Gearfire was able to tap into a new consumer base within our region and also able to expand our product offering to enhance our customer shopping experience.”

Gearfire eCommerce proved the platform was just what they needed, and by 2019 Heritage Guild was now using two other Gearfire products. They chose Gearfire Payments to handle their merchant services, and AXIS Point-of-Sale to aid in their inventory needs.

“The Gearfire platform provides a very user-friendly portal for the consumer as well as the retailer with strong tech support for the issues that do arise. The value of the services offered exceeds the services offered by other competitors by a large margin including the ability to sync Gearfire with AXIS Point-of-Sale.”

The Heritage Guild has big goals for the future and Gearfire is here to support. Gearfire is allowing The Heritage Guild to reach their future goals by expanding their offerings not just to their consumers, but to the team members providing services and knowledge to those consumers.

“We want to continue to provide a safe and reliable way for customers across the United States to buy, sell and trade firearms while also providing the fundamentals for new and experienced firearms enthusiasts alike to continue to build upon their skills and knowledge.”

The idea behind Gearfire originated from the owner of an FFL Dealer’s desperation to operate a retail gun store more efficiently and successfully. The owner envisioned an online presence that could expand the store’s audience nationwide.

Today, we are an industry leading software provider for eCommerce, Point of Sale and Merchant Service solutions enabling businesses across the country to achieve their goals. Since 2012, Gearfire has played a pivotal role in transforming the way thousands of businesses within the firearms, outdoor sports, and sportfishing industries sell online, collect payments, and manage their in-store operations. With a proprietary suite of award-winning technology solutions, a carefully selected leadership team, and dedicated workforce, Gearfire maintains its focus on technological innovation that ignites customer growth.

Nardis Gun Club is the home of San Antonio’s Premier Indoor Gun Rages. Founded in 2012, they have expanded to three retail locations, with the Rolling Oaks store opening just last month. Gearfire proudly supports their retail and range operations at all three stores with AXIS Point Of Sale Software!

Nardis Gun Club is an NSSF 5 star range, which is the top honor that can be earned by a range. The club is open to the public, but also offers memberships available which provide a large variety of benefits.

The gun store staff at Nardis specializes in working with all types of customers. Whether you’ve never bought a firearm before, or you are an experienced shooter looking to add to your collection, they can help find the right firearm for you! They have a wide variety of firearms from most major manufacturers, and some specialty items as well.

The Modern Sportsman in Burnsville, MN is the “Twin Cities premier Indoor Shooting Range”. Locally owned and operated, they take pride in offering the largest showroom and selection in the metro area including guns, optics, accessories and more. In addition, their state of the art indoor range boasts 16 lanes and is open to the public without reservations. The Modern Sportsman provides equipment, training, and a great customer experience to shooters of any level.

Recently, the Modern Sportsman implemented AXIS Point Of Sale software because it is designed specifically for the shooting and outdoor sports industries. AXIS is loaded with industry-specific applications that allow retailers to maintain compliance, reduce business expense and manpower, and provide the most enjoyable customer experience possible. Retailers interested in AXIS can now only pay for the features and benefits needed for their business. The Modern Sportsman utilizes:

  • Gearfire Payments integration for credit card processing.
  • the only ATF approved electronic storage of form 4473.
  • RetailBI™ consumer sales analytics.
  • accounting software integration.
  • RangeWorks for shooting range, firearm rental and class administration.
  • Gunsmith Pro to track and account for firearm repairs and/or customization.
  • CRM, Loyalty and Membership applications.
  • and more.

‍Because The Modern Sportsman is much more than just a firearms retailer, they chose the best POS software to service their entire business. While offering a vast selection of inventory, they also provide training courses or private instruction, membership options, gunsmithing services and of course the indoor range. AXIS helps them manage every aspect of their retail operations, wile remaining ATF compliant

Today, we are an industry leading software provider for eCommerce, Point of Sale and Merchant Service solutions enabling businesses across the country to achieve their goals.

JW Shultz

Chief Executive Officer