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September 20, 2023 : French grocery chain Carrefour has begun adding “shrinkflation” labels to products that have been reduced in size or weight but increased in price. The move is an attempt to pressure suppliers to lower their prices.
Shrinkflation is a term used to describe reducing the size or quantity of a product while keeping the price the same or even increasing it. This can be done by reducing the product’s weight, the number of items in a package, or the size of the product itself.
Carrefour is France’s first major grocery chain to add shrinkflation labels to its products. The bright red labels say, “This product has seen its volume or weight fall and the effective price by the supplier rise.”
Carrefour has said it is adding labels to inform consumers about shrinkflation and pressure suppliers to lower their prices. The company has also said that it will remove the labels from products if suppliers agree to lower their prices.
The move by Carrefour has been welcomed by consumer groups, who have been saying for years that shrinkflation is a problem. Consumer groups have said that shrinkflation harms low-income consumers, who are likelier to buy products affected by shrinkflation.
Some politicians have also welcomed the move by Carrefour. The French government has been trying to find ways to help consumers cope with rising inflation. The government has said it supports Carrefour’s decision to add product shrinkflation labels.
In conclusion, French grocery chain Carrefour has begun adding “shrinkflation” labels to products that have been reduced in size or weight but increased in price. The move attempts to pressure suppliers to lower their prices and inform consumers about shrinkflation.
