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November 17, 2023 : Columbia Sportswear Company, a leading global manufacturer and distributor of outdoor apparel, footwear, and accessories, has announced the appointment of Cory Long as the new president of its Sorel brand. Long, a seasoned footwear and apparel industry veteran, will oversee the strategic direction and growth of Sorel, a premium outdoor footwear brand known for its innovative designs and commitment to quality.
With over two decades of experience in the footwear and apparel industry, Long brings a wealth of expertise and leadership to the Sorel brand. He has held senior positions at various companies, including DC Shoes, Mitchell & Ness, Asics, Supra, and Converse, where he demonstrated a consistent track record of driving growth, innovation, and brand success.
In his new role at Sorel, Long will focus on expanding the brand’s global reach, enhancing its product portfolio, and strengthening its connection with consumers. He will also collaborate closely with Columbia Sportswear’s leadership team to leverage the company’s resources and expertise to elevate Sorel’s position in the premium outdoor footwear market.
“We are thrilled to have Cory join the Sorel family,” said Craig Zanon, senior vice president of emerging brands at Columbia Sportswear Company. “His proven leadership, deep understanding of the footwear and apparel industry, and consumer-centric mindset will be instrumental in driving Sorel’s next phase of growth and innovation.”
The appointment of Cory Long as the new president of Sorel signals Columbia Sportswear’s commitment to investing in and growing its premium outdoor footwear brand. Long’s extensive experience and proven track record make him well-suited to lead Sorel into a new era of success.
Sorel has established itself as a leading brand in the premium outdoor footwear market, known for its stylish and functional designs that appeal to a wide range of consumers. Under Long’s leadership, the brand is poised to expand its product offerings, enhance its omnichannel presence, and further strengthen its connection with outdoor enthusiasts.
The appointment also reflects Columbia Sportswear’s overall strategy of diversifying its portfolio and expanding its presence in the premium footwear market. With its strong brand identity and loyal customer base, Sorel complements Columbia’s existing footwear brands and contributes to its overall growth objectives.
The arrival of Cory Long as Sorel’s new president marks a significant step forward for the brand and Columbia Sportswear as a whole. Long’s expertise and leadership will drive Sorel’s expansion, innovation, and continued success in the premium outdoor footwear market.
