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May 1, 2023 : Olipop, a prebiotic soda maker, is expected to surpass $200 million in annual sales this year, just five years after its introduction in grocery stores. Although PepsiCo and Coca-Cola have expressed interest in the company, Olipop’s founder and CEO, Ben Goodwin, is not interested in selling just yet, focusing instead on expanding the business. Olipop presents itself as a healthier alternative to traditional soda, and its formula contains fibre and prebiotics to promote gut health. Despite declining soda consumption over the past two decades, functional soda, which addresses digestive health, has seen a rise in popularity, benefiting companies such as Olipop and Poppi. However, with its premium price point, Olipop faces a challenge during inflation. Nevertheless, Goodwin is confident that consumers will pay more for his drinks, as soda trails only coffee in its price inelasticity.
