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November 22, 2023 : Centric Brands LLC, a leading global brand development, marketing, and licensing company, has announced an exclusive licensing agreement with Authentic Brands Group (ABG), a global brand development, marketing, and entertainment platform, to design, manufacture, and distribute kids’ apparel for the iconic brands Quiksilver, Billabong, and Roxy in the United States and Canada.
This strategic partnership marks a significant expansion of Centric Brands’ kids’ apparel portfolio, bringing together three renowned and beloved brands with Centric’s unparalleled expertise in the kids’ apparel market. The agreement is expected to drive substantial growth for these brands within the kids’ apparel category.
“We are thrilled to welcome the Quiksilver, Billabong, and Roxy brands into our licensed portfolio,” stated Steve Pinkow, Kids Group President at Centric Brands. “These brands have been at the forefront of the action sports and lifestyle industry for decades, and we feel there is a tremendous runway for growth.”
Centric Brands brings a deep understanding of the kids’ apparel market and its proven track record of success in managing and growing kids’ apparel brands. The company is committed to capturing the essence of each brand while leveraging its expertise to deliver high-quality apparel that resonates with young consumers.
“Expanding the brands’ presence within the kids apparel market provides the ability to establish a lifelong relationship with consumers,” remarked David Brooks, EVP Action & Outdoor Sports, Lifestyle at Authentic Brands Group. “We are thrilled to strategically position these iconic brands for continued growth in these key categories and further reinforce our partnership with Centric.”
The inaugural collection under the agreement is set to debut in Spring 2024, encompassing a comprehensive range of apparel for boys and girls, catering to sizes 0-20 and 0-16, respectively. The collection will be available through leading department stores, selected specialty retailers, and various e-commerce channels.
The licensing agreement between Centric Brands and Authentic Brands Group represents a strategic alliance that aligns two industry leaders with complementary strengths. Centric Brands’ expertise in the kids’ apparel market and ABG’s global brand management capabilities create a powerful synergy expected to propel these iconic brands forward.
Introducing the Quiksilver, Billabong, and Roxy brands into Centric Brands’ kids’ apparel portfolio is a significant development that expands the company’s reach and strengthens its position in the market. The agreement is also a testament to ABG’s confidence in Centric Brands’ ability to manage and grow its brands effectively.
The launch of the Spring 2024 collection marks the beginning of a new chapter for these brands in the kids’ apparel market. Centric Brands’ commitment to capturing the essence of each brand while delivering high-quality apparel is expected to resonate with young consumers and establish a strong foundation for future growth.
The partnership between Centric Brands and Authentic Brands Group signifies a transformative development in the kids’ apparel market. Centric Brands’ expertise and ABG’s brand management prowess are poised to revitalize the Quiksilver, Billabong, and Roxy brands within the kids’ apparel category, establishing a lasting connection with a new generation of consumers. The launch of the Spring 2024 collection marks the beginning of an exciting journey for these brands, and their continued success under Centric Brands’ stewardship is highly anticipated.
