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October 10, 2023 : Alibaba’s Lazada is courting sellers affected by Indonesia’s recent e-commerce ban on social media platforms like TikTok. The company has waived fees for all sellers in Indonesia, specifically doing livestream sales on Lazada, and has offered support to help them onboard to its platform.
Lazada is Indonesia’s third-largest e-commerce player, after Sea Limited’s Shopee and Tokopedia. The company is eager to capitalize on the ban on social media e-commerce, which is a positive development for the industry’s long-term growth.
Lazada is offering sellers a number of incentives to switch to its platform, including waived fees, marketing support, and access to its large customer base. The company is also working with the Indonesian government to help sellers understand the new regulations and to comply with them.
Indonesia’s ban on social media e-commerce has been met with mixed reactions from sellers. Some sellers have expressed concerns about the ban’s impact on their businesses, while others are hopeful that it will help create a more level playing field for online retailers.
It remains to be seen how the ban on social media e-commerce will affect the Indonesian e-commerce market in the long term. However, Lazada’s efforts to court sellers affected by the ban suggest that the company is well-positioned to benefit from the changes.
Alibaba’s Lazada is trying to attract sellers affected by Indonesia’s ban on social media e-commerce. The company is offering sellers a number of incentives to switch to its platform, including waived fees, marketing support, and access to its large customer base. It remains to be seen how the ban on social media e-commerce will affect the Indonesian e-commerce market in the long term, but Lazada is well-positioned to benefit from the changes.
