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October 11, 2023 : Klarna, the Swedish buy now, pay later (BNPL) giant, aims at Google and Amazon with its new AI image recognition tool for shopping. Currently, in beta testing, the tool will allow users to point their phone at an item of clothing or electronics and find similar products directly within the Klarna app.
Data from PriceRunner power the tool, a price comparison service Klarna acquired for close to $1 billion in 2020. The tool can identify various products, including clothing, shoes, handbags, electronics, and home goods.
Once a user has pointed their phone at an item, the Klarna app will display a list of similar products from various retailers. The app will also show the user the price of each product and allow them to purchase directly from the app.
Klarna’s new AI image recognition tool is a significant step forward for the company. It allows Klarna to compete with Google and Amazon, offering similar image search features. It also makes it easier for Klarna users to shop and find the best deals on their desired products.
The tool is also a sign of Klarna’s growing ambitions. The company is no longer just a BNPL provider. It is becoming a full-fledged shopping platform. The new AI image recognition tool is just one of the many ways Klarna tries to make it easier for people to shop and find the best deals.
Klarna’s new AI image recognition tool is a significant step forward for the company. It gives Klarna a way to compete with Google and Amazon, making it easier for Klarna users to shop and find the best deals on the products they want. The tool is also a sign of Klarna’s growing ambitions, as the company is becoming a full-fledged shopping platform.
