Barbie Buzz: Retailers Pin Hopes on Iconic Doll to Drive Consumer Spending Amid Cautious Summer
![Barbie Buzz: Retailers Pin Hopes on Iconic Doll to Drive Consumer Spending Amid Cautious Summer](https://globalretailoutlook.com/wp-content/uploads/2023/07/Barbie_is_all_the_buzz_this_summer_—_and_retailers_hope_it_will.png)
July 20, 2023 : Retailers are capitalizing on the upcoming release of “Barbie” from Warner Bros. Discovery by offering Barbie-themed merchandise to attract shoppers’ attention and boost sales. Over 100 brands, including Bloomingdale’s, Kohl’s, Crocs, and Gap, have licensing agreements with toy maker Mattel to sell Barbie-inspired fashion, beauty, and accessories.