The Power of Phygital Retail: Enhancing Experiences and Reducing Costs for Brands

June 26, 2023 : The Fabricant, a digital fashion house, has joined the HighSnobiety’s Not in Paris cultural commerce program, resulting in a unique collaboration. The Fabricant team has created three nonfungible tokens (NFT) digital varsity jackets, which can also be worn through augmented reality (AR) technology.