Consumer Brands’ Growth Strategies in 2022: From Sprite and Colgate to Small Players

June 15, 2023 : In a move to assist customers in finding the right products, Amazon has initiated a trial of an AI-powered feature within its shopping app. This feature leverages artificial intelligence to condense customer reviews into concise summaries. The summaries offer an overview of the positive and negative aspects mentioned by shoppers, with a disclaimer that they are “AI-generated from the text of customer reviews.”